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Hear what they have to say, and if something they bring up strikes a chord with you — or enough customers are raising similar points or issues — do something about it. Improve your business based on your customers' insight. It's an excellent way to demonstrate that your relationship goes both ways — helping develop trust by letting your customers know you're willing to hear them out Cleared Knowing how to build customer trust is critical in today’s business climate. Going the extra mile for your customers at all times is the surest route to building consumer trust and a loyal customer base. Companies that fail to put in the hard yards needed to win the trust of their clientele are limiting their potential